There are so many steps involved in creating the perfect website to promote a small business or a person. Whether you are creating the site to promote yourself, or the business that you started, there are several things that you must do before you can get the site operational. And one of those steps is identifying a domain name. Why are Domain Names Important? Far too many companies and individuals ignore the importance of a domain name when they are creating a site for the first time. it is not enough to just choose a random domain name that is somewhat related to the name of your business. You want a domain name that will help your site grow and retain its audience. Characteristics of a Great Domain Name Great domain names are easy to remember, simple to type, and short. Complex domain names that involve many words, or have words that are misspelled, will not be as effective. That is why you must check available domain names as you are brainstorming, to ensure that your ideas are still available. Choosing the Best Domain Name The best way to choose a domain name is to come up with five or six options that you think could work. Think about those options overnight, and ask others in your professional and personal world about their opinion. Sometimes it is a great idea to get an outside opinion, because those are the people who will be searching for your website and typing its address in their web browser. The ideal domain name would be the same as your company’s name, but that is not always possible. You may have to get creative with domain names, adding the name of your primary location, or the state where you operate, in order to help potential site visitors distinguish between your site and others with similar names.